THE SPORING COMPANY
The Sporing Company is a Canadian wellness brand that pioneers innovative nutraceuticals by blending functional mushrooms with Ayurvedic herbs. The approach of combining cutting-edge mycology with ancient wisdom of Ayurveda unlocks the full potential of both worlds for holistic well-being. They currently offer two products: MycoVeda™ ENERGY and MycoVeda™ SLEEP.
PACKAGING DESIGN
Design the packaging (an outer box and a product label) for The Sporing Company's products MycoVeda™ ENERGY and MycoVeda™ SLEEP. The look needs to translate seamlessly across online and offline touchpoints, effectively educating consumers and fostering a sense of community.
DESIGN CHALLENGE
- Making sure the products stand out in a crowded North American wellness market saturated with established supplement brands.
- Capturing the attention of 300,000 potential consumers, and convincing at least 1% to try a completely new product from an unknown company.
- Developing an entire brand look from a single logo that a colleague designed.
AMAZON CONTENT
- Develop compelling A+ Content and Amazon Listing images for both MycoVeda™ ENERGY and MycoVeda™ SLEEP that showcase their unique blend of functional mushrooms and Ayurvedic herbs.
- Break through the crowded health and wellness space on Amazon and convincing consumers to choose The Sporing Company over established brands.
Brief: Functional mushrooms + Plus ayurvedic herbs = Zero compromise on long term health.
OBJECTIVE
- Increase brand awareness and sales compared to competitors in the health and wellness market by clearly communicating the benefits of these all-natural supplements.
- Ensure clear communication through engaging visuals and informative text that highlight the product ingredients.
DESIGN DECISIONS
- Selected a sophisticated black and gold colour palette, complementing the clean, modern, and premium design direction.
- Focused on content that will educate potential customers about the power of functional mushrooms and Ayurvedic herbs, building trust and establishing The Sporing Company as a leader in natural health supplements.
- Used high quality visuals to convey a sense of quality, transparency, and efficacy, giving consumers the confidence to choose The Sporing Company.
- Used a consistent visual language across all layouts to enhance brand recognition.
LISTING IMAGES / ENERGY
APLUS CONTENT / ENERGY
LISTING IMAGES / SLEEP
APLUS CONTENT / SLEEP
OFFLINE PROMOTION
Used various key touchpoints to promote the products, educate consumers, and amplify brand awareness:
- Point of Sale Flyers
- Retail Information Sheets
- Standees
SOCIAL MEDIA TEMPLATES
The aim was to cultivate an online community through relatable, educative, and/or entertaining content in order to drive engagement.
STRATEGY
Created designs for informative content across various categories tailored to each product line:
- ENERGY: Extreme Workouts
- SLEEP: Unusual Ways to Fall Asleep, Sleep Phenomena.
- IMMUNITY, an upcoming product: Home Remedies
- COGNITION, an upcoming product: Brain Facts, Rebus Puzzles, Brain Phenomena
- Miscellaneous: Extraordinary Humans, Child Prodigies
- Product related: Product Posts, Product Ingredient Posts, Branded Content, Influencer and Athlete Partnerships, Event Posts, etc.